but also to motivate the clients use it daily.
rules of gamification.
with the core tasks.
Of course we are aimed at all gadgets in the future but start the development with the most popular one according to the survey conducted among the clients of Moretti Family.
Geolocation of the user
The first step of application prototyping is to locate the customer.With it’s help users will all see the nearest restaurants of Moretti Family chain.
The next step will be to choose
a certain dish, which is convenient and easy to understand both by the experienced customer and the beginner.
The final stage is to help Moretti Family customers with minimal amount od actions to purchase of a certain meal and book a table online.
to involve user. And it’s interesting to
know how the filter will look.
By joining the thickness all the application elements with uniqness of visualisted objects: we got the clearest and esiest to use design.
We made the decision to expand the existing loyalty application Moretti Family by individual personalization of each user depending on the number of the total score points.
Depending on the status of user individual
discount is formed in Moretti Family
restaurant from 1 to 20% of the whole
bill at the restaurant.
The ranking influances the user status from
the new comer to the loyal customer. With the
move to the next status the customer gets
to the next level with higher discount.
Every customer gets their own ranking
depending on the frequency of visits to
the restaurant and how long his
history of orders is.
The accumulated bonuses can be used
both for making an order at The Moretti
chain and exchange them in Store
section of application.
How does it work?
Choosing the place
We made it convenient for you to choose the nearest restaurant from the list and map depending on which one you want to visit at the moment.
Booking a table
Instead of wasting time waiting in line
for a free table, you can book it with
Moretti App just with 2 clicks.
Dish ordering at Moretti Family Restaurants' network came into a whole new level with choice of the exact categories on menu that you are interested in at the moment.
and we are starting to collect statistics of how the
application was used by the customers."
client’s ordering, we were able to decrease
workload of waiters by 17% and time
waiting for a free table reduced
almost by a third.
new orderings have increased
by 1.27 times on average
the number of repeat orders has
increased 1.94 times on average
Due to displaying Push-notifications with only relevant discount is for those users who are located in the vicinity of a particular restaurant, Moretti App still beats its record of increasing new and repeated orders in the restaurant Moretti Family network.
Through the application we have translated the usual loyalty program to the next level and moved it from plastic cards into an interactive game, which is not lost, will always be in the pocket and will bring even ten more times benefits to both customers and owners of restaurants than now.