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iOS application for the optimization of business processes

moretti app

This is the first time you can
see a real feedback of dishes you are ordering
Never bofore has the food ordering has
been so easy and comfortable
1
What is behind the idea

starting point

Ruslan Morenchuk
Co-founder of Moretti Group
We don’t only need to create user friendly application
but also to motivate the clients use it daily.
andrew dopilko
Business Development Manager
We can make it by using the
rules of gamification.
daniel korenowskiy
Product Development Manager
Sound perfect, but let’s start
with the core tasks.

Iphone first

Of course we are aimed at all gadgets in the future but start the development with the most popular one according to the survey conducted among the clients of Moretti Family.

  • iphone
  • ipad
  • apple watch
02
2
Every product begins with developing the logic

logic.structure

17 sketches
map
01

Geolocation of the user

The first step of application prototyping is to locate the customer.With it’s help users will all see the nearest restaurants of Moretti Family chain.

Dish filtering

The next step will be to choose
a certain dish, which is convenient and easy to understand both by the experienced customer and the beginner.

02
13 sketches
menu

Aim achieving

The final stage is to help Moretti Family customers with minimal amount od actions to purchase of a certain meal and book a table online.

03
Ruslan Morenchuk
Co-founder of Moretti Group
There are only 2 things lacking because the key idea
to involve user. And it’s interesting to
know how the filter will look.
3
Let’s move on to prototypes visualisation

Interface design

app

Pixel accuracy

By joining the thickness all the application elements with uniqness of visualisted objects: we got the clearest and esiest to use design.

DESIGN

Profile gamification

We made the decision to expand the existing loyalty application Moretti Family by individual personalization of each user depending on the number of the total score points.

GAMIFICATION INTERACTIVE
03

Bonuses

Depending on the status of user individual
discount is formed in Moretti Family
restaurant from 1 to 20% of the whole
bill at the restaurant.

Status

The ranking influances the user status from
the new comer to the loyal customer. With the
move to the next status the customer gets
to the next level with higher discount.

Rating

Every customer gets their own ranking
depending on the frequency of visits to
the restaurant and how long his
history of orders is.

Online shop

The accumulated bonuses can be used
both for making an order at The Moretti
chain and exchange them in Store
section of application.

50 2324-1300
4
Now it’s time to show application in action

How does it work?

1

Choosing the place

We made it convenient for you to choose the nearest restaurant from the list and map depending on which one you want to visit at the moment.

2

Booking a table

Instead of wasting time waiting in line
for a free table, you can book it with
Moretti App just with 2 clicks.

3

Choosing dish

Dish ordering at Moretti Family Restaurants' network came into a whole new level with choice of the exact categories on menu that you are interested in at the moment.

5
Our product implementation results

Product measures

83 detailed interfaces
678 team worked hours
Ruslan Morenchuk
Co-founder of Moretti Group
"It's just wooooow! Superb job, guys! Continue to work on details
and we are starting to collect statistics of how the
application was used by the customers."
6
Uniqueness of work is in details

Stylistics

  • #f55117
    Orange
    Primary color
  • #212121
    Black
    Text
  • #f2f2f2
    Grey
    Background
  • Aa
    Thin
  • Aa
    Light
  • Aa
    Regular
  • Aa
    Bold
  • Aa
    Heavy
Cyrillic
Typography
Museo Sans — minimalistic grotesque from Exljbris. The font was designed in tact of "dry" trends and restraint grotesques like Gotham Pro and Proxima Nova.
Color scheme
The combination of orange looks bright and stylish. Its not often chosen for business style, but in combination with the black it looks elegant and modern.
design
guidlines
7
It's time for taking stock of the first six months

Statistics

Main factors
Moretti App managed to exceed the expectations of 4 key indicators:
27 %

waiters have got 27% of
additional working time now

27%
48 %

the time spent waiting for
the table has reduced by 48%

48%
Optimisation
With the introduction of the independent
client’s ordering, we were able to decrease
workload of waiters by 17% and time
waiting for a free table reduced
almost by a third.
design
statistics
New orders
New orders increased up to 27% per month
287 dec
334 jun
256 feb
311 mar
279 apr
352 may
by 1.27 times

new orderings have increased
by 1.27 times on average

by 1.94 times

the number of repeat orders has
increased 1.94 times on average

Geo-targeting

Due to displaying Push-notifications with only relevant discount is for those users who are located in the vicinity of a particular restaurant, Moretti App still beats its record of increasing new and repeated orders in the restaurant Moretti Family network.

Repeat orders
Repeated orders increased almost doubled per month
65 dec
76 jun
51 feb
46 mar
69 apr
58 may
8
Without values, our work would not make sense

Product Benefits

Through the application we have translated the usual loyalty program to the next level and moved it from plastic cards into an interactive game, which is not lost, will always be in the pocket and will bring even ten more times benefits to both customers and owners of restaurants than now.

Do you have a similar idea in your mind?
Go ahead, contact us to let us come true!
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